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Sullivision 2007 Multi Unit Manager Research Overview:
Here’s an executive overview of our 2007 survey of over 500 foodservice multi-unit managers reveals:
--There are approximately 100,000 foodservice multi-unit managers working in North America’s 900,000-plus units/stores in the foodservice industry.
--Average industry tenure for MUM is 5.9 years.
--Average number of units that foodservice MUMs oversee is 8.
-- MUMs are overwhelmingly male (68%).
--MUMs are collectively responsible for purchase decisions in excess of $800 million annually.
--The key challenges our MUM research subjects cited (in order of most frequent mention) are:
- Staffing/ bench strength/ turnover.
- Disorganization: time management, new technology.
- Geography: too many stores across too wide a market.
- Focus: shifting priorities from above, paperwork and data overload.
- Ability to execute effective store visits.
- Learning how to better coach and train their associates.
- Marketing (Limited Time Offers, etcetera).
- Energy.
- Work-Life-Family balance.
- Personal development, training, “re-charging.”
--The MUMs with the most profitable units visit each one at least weekly.
--Most MUMs surveyed (91%) felt their company’s tools and training resources for their position are “below average” or “inadequate”.
--MUMs receive less annual training than hourly crew:
- QSR hourly associates receive an average of 4 days of job-related training annually.
- Full-service restaurant servers receive an average of 7.5 days of job-related training.
- Unit managers receive an average of 18.5 days of job-related training.
- Multi-Unit Managers receive an average of 2.5 days of job-related training annually.
--The top 3 complaints GMs had about their MUMs:
- Didn't reflect the culture of the brand, inconsistent temperament
- Unit visits where MUMs worked positions rather than offering relevant direction, coaching and feedback.
- Poor time management skills
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